The most strategic, profitable quarter of the year is here. October is where ideas turn into plans—and plans turn into wins. It’s time to define your angle: bundle, drops, promotions? Early access or opt-out? Map it, message it, and make it visible. Start drafting those emails, spark a little curiosity online, and design a holiday hub or gift guide you can carry through the season. Every detail you prep now pays off later.

Business to-do: Black Friday PREP!

• Choose your BFCM angle: will you do a bundle, promotional angle, exclusive drop, early access, or opt out entirely?
• Write 2–3 email drafts and create early social buzz around your unique approach.
• Create a holiday collection or gift guide to be used throughout November + December.

Ever completed a marketing project for it to never see the light of day? You're not alone.​

How to build a village around your business​

​Stop the scroll with creative storytelling

Five ways to refocus your business this October!

How to create fall content that converts (2025 edition)

​October list - Things on sale, prep, and planning

VIDEO: How to build systems in business and life

Unexpected food marketing campaigns​

Let's bring them back - Dinner party ideas - our fave is Comfort Food night but if it's easier - try a Chili cook-off!

​Digital marketing updates to watch this month

Email automation built right into Shopify? Yes, please.

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Finn & Gray is a female-founded branding agency built for the brands of tomorrow. We specialize in helping DTC brands in the pet, wellness, and CPG spaces build unforgettable brands that drive conversion. Our mission is to elevate small and medium businesses with bold, relevant, and unexpected creative solutions. We believe every business deserves to stand out and create a lasting brand legacy. Ready to level up your brand? Explore our capabilities and book a call—we’d love to support your growth.

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