September’s here, and she’s got her planner out. This month has been all about mapping what’s next and soaking up a little inspiration along the way. We made our very first trip to SuperZoo in Las Vegas, equal parts fun and eye-opening, and came home buzzing with ideas. Now we’re rolling that energy into the season ahead, and we’re glad you’re right here with us for the ride.

Pet packaging is having a GLOW-UP​
​
​SuperZoo brought the future: 1,200 exhibitors, record buyers, and major energy

Skip the phone scroll, this weekend try playing Hand and Foot with a few decks of cards and a tasty drink
​
​Sustainability stole the show: eco packaging, tofu cat litter, smarter designs

​No spend September ideas for you
​
​2025 digital marketing moves you need to know
​
​SMART goals aren’t boring—they’re your GPS for growth
​
​Small communities, big impact: niche marketing wins
​
Brands going retro? 90s nostalgia is the new secret sauce
​
​Influencer power goes IRL—how digital turns into foot traffic
​
Instagram just got more discoverable

Anyone else obsessed with the revival of the barn coat for AW26?
​
​

Business to-dos: Kick off new offer/campaign

• Soft launch a refreshed product or service with a “beta” group or email-first promo
• Create a content theme for October: like fall focus or cozy routines
• Make a list of fall campaign ideas, deadlines, and assets needed so you can start delegating now
• Bonus points: Brainstorm and prep for Black Friday and holiday NOW

​

Finn & Gray is a female-founded branding agency built for the brands of tomorrow. We specialize in helping DTC brands in the pet, wellness, and CPG spaces build unforgettable brands that drive conversion. Our mission is to elevate small and medium businesses with bold, relevant, and unexpected creative solutions. We believe every business deserves to stand out and create a lasting brand legacy. Ready to level up your brand? Explore our capabilities and book a call—we’d love to support your growth.

​